Hey, I’m Gonzalo.

I design complex digital platforms that scale.

Freelance Senior Product Designer with 15+ years of experience designing B2B platforms, marketplaces and digital products for startups and enterprise companies.

Freelance Senior Product Designer with 15+ years of experience designing B2B platforms, marketplaces and digital products for startups and enterprise companies.

Freelance Senior Product Designer with 15+ years of experience designing B2B platforms, marketplaces and digital products for startups and enterprise companies.

How I design scalable digital products

How I design
scalable digital products

How I design scalable digital products

Strategy

I help teams define product direction, translating complex business problems into clear product strategies and scalable user flows.

Execution

I design complex digital platforms and B2B tools, balancing usability, scalability, and robust design systems.

Collaboration

I work closely with product managers and engineers to ship high-quality products and iterate quickly based on user feedback.

Products that scale, from startups to enterprise

Products that scale,
from startups to enterprise

Products that scale, from startups to enterprise

MVPs and early-stage products

Short-term collaborations and fast-paced projects

ENTERPRISE & COMPLEX PRODUCTS

Designing scalable digital systems for large businesses.

I design complex digital systems for enterprises, focusing on usability, scalability, and accessibility. Working closely with cross-functional teams, I translate complex business requirements into intuitive, user-centered platforms that scale with the organization.

MVPs and early-stage products

Short-term collaborations and fast-paced projects

ENTERPRISE & COMPLEX PRODUCTS

Designing scalable digital systems for large businesses.

I design complex digital systems for enterprises, focusing on usability, scalability, and accessibility. Working closely with cross-functional teams, I translate complex business requirements into intuitive, user-centered platforms that scale with the organization.

MVPs and early-stage products

Short-term collaborations and fast-paced projects

ENTERPRISE & COMPLEX PRODUCTS

Designing scalable digital systems for large businesses.

I design complex digital systems for enterprises, focusing on usability, scalability, and accessibility. Working closely with cross-functional teams, I translate complex business requirements into intuitive, user-centered platforms that scale with the organization.

Recent work

Recent work

IKEA Energy Solutions

Making renewable energy pricing simple and scalable

IKEA Energy Solutions

Making renewable energy pricing simple and scalable

IKEA Energy Solutions

Making renewable energy pricing simple and scalable

CoachHub

Redesigning coach onboarding for a global coaching platform

CoachHub

Redesigning coach onboarding for a global coaching platform

CoachHub

Redesigning coach onboarding for a global coaching platform

Lufthansa

Designing the digital experience for Munich Airport passengers

Lufthansa

Designing the digital experience for Munich Airport passengers

Lufthansa

Designing the digital experience for Munich Airport passengers

Eterno Cloud

Designing a scalable MVP for medical receptionists

Eterno Cloud

Designing a scalable MVP for medical receptionists

Eterno Cloud

Designing a scalable MVP for medical receptionists

What my clients say about me

What my clients say about me

Gonzalo was responsible for the designs in the Financing Team at mobile.de. He built an excellent reputation as a skillful designer in Design, Product and Development teams. He used his impressive experience not only to prepare high-quality solutions himself but also to support others with accurate feedback. I have always admired his egoless approach to design problems, openness to feedback, and collaboration skills to find the best solution. I strongly recommend working with him.

Adrian Dampc

Product Design Manager @ mobile.de

Gonzalo supported as a product designer for 5 months. He got acquainted with our product, team and internal processes very fast and was able to deliver high-quality results from day one. We were always very satisfied with the quality of his work and it has been a real pleasure to work with him. I can definitely recommend him for a fast-paced and complex environment!

Nikolai Gulatz

CTO @ Instaffo

Gonzalo joined our team as a Product Designer for 5 months and demonstrated value from day one. He inherited an ambiguous and highly complex problem space and immediately made sense of it, applying his solid understanding of modern product UX to deliver the best possible user experiences. His outputs were high-quality, on target, and always on time. All the while, he has remained approachable, responsive, engaged, and generally very easy to work with; truly a valued member of the team. I would definitely work with Gonzalo again!

Vivien Pillet

Lead Product Manager @ CoachHub

I highly recommend Gonzalo for any freelance role. During his time with us at Choco, he was a reliable team member, with the ability to work on a complex project while improving our design system significantly. Gonzalo also provided mentorship to other designers, offering guidance with a balance of professionalism and approachability. His productivity and self-motivation meant he could work independently without the need for close supervision, which was greatly appreciated by our team.

Virginia Stefanello

Lead Product Designer @ Choco

Interested in working together?

I’m based in Berlin and work remotely for clients around Europe

I’m based in Berlin and work remotely for clients around Europe

© Gonzalo Pérez 2024